Search has changed. People ask AI tools direct questions instead of clicking through ten blue links. If your brand isn't structured to be the answer, your competitor is. SAN Media's AEO and GEO services get you recommended inside the AI conversations your customers are already having.

Right now, a potential customer is asking ChatGPT or Google's AI Overview a question your business could answer, "best [your service] in [city]," "top [industry] company near me," "who should I hire for [service]." AI tools don't show ten links back. They give one confident answer, built from a handful of sources they trust.
If your site isn't structured for that, in most cases you simply don't exist in that conversation. Not because your work isn't good. Because the AI engine has nothing to point to.
This is the single biggest blind spot in digital marketing right now, and almost no agency is actually built to fix it.

AEO, or Answer Engine Optimisation, is the practice of structuring website content so it gets pulled directly into Google's featured snippets, "People Also Ask" boxes, and AI Overviews. It focuses on clear, direct-answer formatting, question-based headings, and FAQ schema markup that search engines can lift word-for-word.
GEO, or Generative Engine Optimisation, is the practice of improving how often and how favourably a brand is mentioned by generative AI tools like ChatGPT, Perplexity, Gemini, and Claude. Unlike traditional SEO, GEO relies heavily on third-party trust signals, directory listings, reviews, and structured entity data, since these AI tools mostly synthesise answers from what's already been said about a brand elsewhere, rather than live-crawling websites.
Traditional SEO optimises for ranking in a list of links on a search engine results page. GEO optimises for being the single answer an AI tool gives in a conversation, which depends more on entity authority, third-party citations, and structured data than on keyword density or backlink volume alone. A business can rank well on Google and still be entirely absent from AI-generated answers if these signals aren't in place.
Rewriting key pages into direct-answer format with question-based headings AI engines can lift directly.
Getting your brand listed and consistently described across the directories, review platforms, and third-party sources AI tools actually trust.
FAQPage, Organization, LocalBusiness, and Service schema implementation so both Google and AI crawlers understand exactly what you offer.
Formatting and technical fixes aimed specifically at appearing in AI Overviews and 'People Also Ask' results.
Structuring your site (including llms.txt) so AI crawlers can read your content without relying on JavaScript rendering.
Ongoing manual checks of how ChatGPT, Perplexity, Gemini, and Google AI describe your brand, with monthly reporting.
AI search adoption is growing every quarter, and the businesses currently investing in AEO/GEO are the ones being cited today, before this becomes standard practice and the competition for AI visibility gets as crowded as Google SEO already is. Getting listed and structured correctly now means your brand is already established as a trusted source by the time your competitors start paying attention to this.
We check how ChatGPT, Perplexity, Gemini, and Google AI currently describe (or fail to mention) your brand.
We identify the specific gaps, missing directory listings, weak schema, unstructured content, and build a prioritised fix plan.
We restructure content, add schema markup, and build out third-party citations and listings.
Monthly manual checks across AI platforms plus Search Console / analytics data, with transparent reporting on what's changing.
Everything brands ask us before starting an AI Search Optimisation engagement.
Get a free AI visibility audit and see exactly where your brand stands across Google, ChatGPT, Perplexity, and Gemini today.