NEW · AI Search Optimisation

    Get Your Brand Cited by ChatGPT, Perplexity, and Google AI, Not Just Ranked on Page One

    Search has changed. People ask AI tools direct questions instead of clicking through ten blue links. If your brand isn't structured to be the answer, your competitor is. SAN Media's AEO and GEO services get you recommended inside the AI conversations your customers are already having.

    Optimising forChatGPT logoChatGPTPerplexity logoPerplexityClaude logoClaudeGemini logoGeminiGoogle AI logoGoogle AI
    AEO and GEO services, brand cited in Google AI Overview and ChatGPT answer

    Your Website Can Rank #1 on Google and Still Be Invisible to AI

    Right now, a potential customer is asking ChatGPT or Google's AI Overview a question your business could answer, "best [your service] in [city]," "top [industry] company near me," "who should I hire for [service]." AI tools don't show ten links back. They give one confident answer, built from a handful of sources they trust.

    If your site isn't structured for that, in most cases you simply don't exist in that conversation. Not because your work isn't good. Because the AI engine has nothing to point to.

    This is the single biggest blind spot in digital marketing right now, and almost no agency is actually built to fix it.

    How Generative Engine Optimisation gets a brand cited by AI

    What is AEO and GEO?

    What is AEO (Answer Engine Optimisation)?

    AEO, or Answer Engine Optimisation, is the practice of structuring website content so it gets pulled directly into Google's featured snippets, "People Also Ask" boxes, and AI Overviews. It focuses on clear, direct-answer formatting, question-based headings, and FAQ schema markup that search engines can lift word-for-word.

    What is GEO (Generative Engine Optimisation)?

    GEO, or Generative Engine Optimisation, is the practice of improving how often and how favourably a brand is mentioned by generative AI tools like ChatGPT, Perplexity, Gemini, and Claude. Unlike traditional SEO, GEO relies heavily on third-party trust signals, directory listings, reviews, and structured entity data, since these AI tools mostly synthesise answers from what's already been said about a brand elsewhere, rather than live-crawling websites.

    How is GEO different from traditional SEO?

    Traditional SEO optimises for ranking in a list of links on a search engine results page. GEO optimises for being the single answer an AI tool gives in a conversation, which depends more on entity authority, third-party citations, and structured data than on keyword density or backlink volume alone. A business can rank well on Google and still be entirely absent from AI-generated answers if these signals aren't in place.

    Deliverables

    What's Included in Our AEO & GEO Service

    AEO Content Restructuring

    Rewriting key pages into direct-answer format with question-based headings AI engines can lift directly.

    GEO Entity & Authority Building

    Getting your brand listed and consistently described across the directories, review platforms, and third-party sources AI tools actually trust.

    Structured Data & Schema Markup

    FAQPage, Organization, LocalBusiness, and Service schema implementation so both Google and AI crawlers understand exactly what you offer.

    Google AI Overview & Featured Snippet Targeting

    Formatting and technical fixes aimed specifically at appearing in AI Overviews and 'People Also Ask' results.

    LLM-Friendly Content Architecture

    Structuring your site (including llms.txt) so AI crawlers can read your content without relying on JavaScript rendering.

    Brand Mention Tracking Across AI Tools

    Ongoing manual checks of how ChatGPT, Perplexity, Gemini, and Google AI describe your brand, with monthly reporting.

    Why Act on This Now, Not Later

    AI search adoption is growing every quarter, and the businesses currently investing in AEO/GEO are the ones being cited today, before this becomes standard practice and the competition for AI visibility gets as crowded as Google SEO already is. Getting listed and structured correctly now means your brand is already established as a trusted source by the time your competitors start paying attention to this.

    Process

    How We Get You Cited

    01
    AI Visibility Audit

    We check how ChatGPT, Perplexity, Gemini, and Google AI currently describe (or fail to mention) your brand.

    02
    Entity & Content Strategy

    We identify the specific gaps, missing directory listings, weak schema, unstructured content, and build a prioritised fix plan.

    03
    Implementation

    We restructure content, add schema markup, and build out third-party citations and listings.

    04
    Track & Report

    Monthly manual checks across AI platforms plus Search Console / analytics data, with transparent reporting on what's changing.

    AEO & GEO FAQ

    Frequently Asked Questions

    Everything brands ask us before starting an AI Search Optimisation engagement.

    AI engines cite brands they perceive as authoritative on a topic. That depends on three things: high-authority third-party mentions and citations, a clean entity presence with structured data and consistent brand information across the web, and content written in a direct-answer format AI can lift easily. SAN Media builds all three as one system rather than treating them as separate tasks.

    Ready to Be the Answer, Not Just a Link?

    Get a free AI visibility audit and see exactly where your brand stands across Google, ChatGPT, Perplexity, and Gemini today.